PR’s Public Flogging
PR Week has an article this week about a second editor who has posted a black list of PR professionals who have sent her unwelcome pitches. Gina Trapani, editor of Lifehacker, followed in the...
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Something is cooking this holiday season
Take a look at our holiday mailing. Each member of the staff contributed a family recipe to make a book of “Philo-Cipes.” The box self-mails, has a silk screened inside, 12-page book and branded whisk....
View ArticlePhilosophy honored at Denver 50 Award Show
Philosophy was recently honored with two campaigned included in the Denver 50. The fifty does what every advertising show on Earth tires to do. Celebrate the good idea. Bog. Small. Integrated....
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2012 Paper Fashion Show
In addition to handling the PR and Press Relations for the 8th Annual ADCD Paper Fashion Show, Philosophy Communication executed a UV-Lighted Fashion / self-promotion at the event that took place last...
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Colorado Fire Disaster Relief Greetings
While President Barack Obama has issued a disaster declaration for our home state of Colorado, families affected are dealing with the aftermath of the destruction and displacement. Often overlooked are...
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50 Shades of Bad Typography
When the world was introduced to desktop publishing thirty years ago, proper punctuation marks and kerning pairs were not brought to the party. Foot and inch marks were used instead, and they weren’t...
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Design Philosophy: Bikes Belong Poster Advertisement
Build More Than Bicycles. That’s the message of bicycling advocacy group, Bikes Belong, who hired Philosophy to help “push bicycling forward” in key communities across the country. Our work began with...
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Ebay has a new brand logo
EBay introduced a new brand logo late in 2012. Ebay states that it reflects our commitment to delivering a cleaner, more contemporary and consistent experience. We agree, it’s cleaner and more simple....
View ArticlePhilosophy Communication Hires Marni Hale to Strengthen Home and Appliance...
DENVER, March 7, 2013– Philosophy Communication, Inc., a marketing and communication agency, welcomes Marni Hale as director of the home and appliance division and head of the Southern California...
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Weighing Sponsorship Opportunities
How to Decide If a Sponsorship Opportunity is Right for Your Company Companies are often asked to sponsor a variety of opportunities ranging from reserving a table at an industry event to buying an...
View ArticlePhilosophy Communication takes home gold.
The PRSA Colorado Gold Picks Ceremony was held on Thursday, May 9th. We are ecstatic about being one of the top winners of the night. It’s truly an honor to be recognized by our peers in the industry....
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Warning: Competitor Distractions Ahead
Being obsessed with your competitors’ activities can be a bad thing. When you work in marketing or product management, detailing what the competition is saying about their products and services as well...
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What’s wrong with the RFP process — and how to fix it
Published in Denver Business Journal If you’ve ever written and managed an RFP (request for proposal) to choose a marketing and public relations firm as agency of record, you may not be aware of some...
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If you must call a meeting, make it count.
Don’t waste everyone’s time with one of these mistakes. Meetings are incredibly expensive. The next time you’re in a meeting, mentally add up the hourly rates of everyone in the room. Then factor in...
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Promoting a company award
Published in ColoradoBiz Magazine By Jennifer Lester The first step: Think three Awards. Winning them can be expensive, labor intensive, and sometimes an exercise in extreme perseverance accompanied by...
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How to write a positioning statement
I was conducting a brand audit session recently to help a group compose their first positioning statement. I quickly realized that the group thought a positioning statement and mission statement were...
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How to spark creativity with nature
Published in ColoradoBiz Magazine Present day workplaces have a tendency to be hectic and jam-packed. In marketing or public relations, every position has the opportunity to be creative in their own...
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What Does the Word “Is” Really Mean?
Most of my colleagues at some point have heard me say, “words have meanings.” Those of us who were adults during the Clinton presidency (yes, I was, and yes, I’m dating myself) likely remember...
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Branding Due Diligence
If you work in the business world long enough, it’s likely a competitor or a strategic acquirer looking to fill a specific gap in their portfolio of companies will buy your company. Or, your company...
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How to Handle Constant Interruptions in the Workplace
Have a Sec? ”If you ask people where they work the best, they rarely say the office” — Jason Fried “The modern office has become an interruption factory. You can’t get work done at work anymore.” –...
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