In addition to handling the PR and Press Relations for the 8th Annual ADCD Paper Fashion Show, Philosophy Communication executed a UV-Lighted Fashion / self-promotion at the event that took place last night at the DCPA/Denver. Our Alice In Wonderland fashions were painted with florescent and glow-in-the-dark paint before the show. 100 branded UV flashlights were handed-out to the front row audience members with printed instructions to illuminate the entry on the catwalk. The reverse side of the flashlight tag carried a Philosophy Communication branded message.
