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Weighing Sponsorship Opportunities
How to Decide If a Sponsorship Opportunity is Right for Your Company Companies are often asked to sponsor a variety of opportunities ranging from reserving a table at an industry event to buying an...
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Warning: Competitor Distractions Ahead
Being obsessed with your competitors’ activities can be a bad thing. When you work in marketing or product management, detailing what the competition is saying about their products and services as well...
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What’s wrong with the RFP process — and how to fix it
Published in Denver Business Journal If you’ve ever written and managed an RFP (request for proposal) to choose a marketing and public relations firm as agency of record, you may not be aware of some...
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If you must call a meeting, make it count.
Don’t waste everyone’s time with one of these mistakes. Meetings are incredibly expensive. The next time you’re in a meeting, mentally add up the hourly rates of everyone in the room. Then factor in...
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Promoting a company award
Published in ColoradoBiz Magazine By Jennifer Lester The first step: Think three Awards. Winning them can be expensive, labor intensive, and sometimes an exercise in extreme perseverance accompanied by...
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How to write a positioning statement
I was conducting a brand audit session recently to help a group compose their first positioning statement. I quickly realized that the group thought a positioning statement and mission statement were...
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How to spark creativity with nature
Published in ColoradoBiz Magazine Present day workplaces have a tendency to be hectic and jam-packed. In marketing or public relations, every position has the opportunity to be creative in their own...
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What Does the Word “Is” Really Mean?
Most of my colleagues at some point have heard me say, “words have meanings.” Those of us who were adults during the Clinton presidency (yes, I was, and yes, I’m dating myself) likely remember...
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Branding Due Diligence
If you work in the business world long enough, it’s likely a competitor or a strategic acquirer looking to fill a specific gap in their portfolio of companies will buy your company. Or, your company...
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How to Handle Constant Interruptions in the Workplace
Have a Sec? ”If you ask people where they work the best, they rarely say the office” — Jason Fried “The modern office has become an interruption factory. You can’t get work done at work anymore.” –...
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