A Post-Black Friday Reflection: An Annoying Flood of Emails or an Opportunity...
After the Thanksgiving madness, many consumers welcome the kickoff of the holiday season with Black Friday deals and discounts from their favorite retailers. And the “buy now” message continues through...
View ArticleHow Much Should You Spend on Marketing in 2018?
This question is asked by clients every day. It’s a question as old as marketing itself. What should your business spend on marketing efforts not just in 2018, but in any year? If you Google the topic,...
View ArticleWhy Can’t People Find My Business Online?
Over the past few months, we’ve focused on several content pieces that answer one of the most common questions we hear from clients: why can’t people find me online? Meaning their business, of course,...
View ArticleFour Common Marketing Myths You Should Stop Telling Yourself
At Philosophy, we hear a lot from our clients about things they’ve read, heard, or seen in articles or from other colleagues. Some are legit concerns and others are just plain false. So, we want to set...
View ArticleHow to Survive a Social Apocalypse: Four Tips to Handle a Social Media Crisis
If kids start eating your detergent pods as part of an internet challenge, you mistakenly post a photo to promote clothes that comes off as more than a bit racist, or your flight crew is caught (on...
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25 Ways to Improve Your Conversion Rate With Little to No Money
A good marketing partner should help you create regular traction to lead prospects to the business door and get them to knock. Then, it’s your job to invite them in (secure a conversion). However,...
View ArticleGenerational Marketing: What the Heck Is It?
When it comes to a great marketing plan, it’s safe to say that there’s not a “one size fits all” approach. When Philosophy is in the beginning stages of crafting these types of plans with our clients,...
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Why It Worked: A Client Success Story in Action
We often recommend to our clients the value of running a strategic and integrated marketing campaign. What we find in our conversations however is that many clients don’t quite understand the scope of...
View ArticlePhilosophy Communication Launches “Shaping Thought” Podcast
Marketing agency shares stories of how brands can act, align, and adjust for stellar market positioning Colorado-based marketing and public relations agency Philosophy Communication launched its new...
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5 Ways to Drive Traffic to Your Website (Part 1)
As digital experts for our clients, a question we are often asked is, “why isn’t our company website driving traffic?” We love when our clients ask this question for two reasons: They’re thinking...
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