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5 Ways to Drive Traffic to Your Website (Part 1)
As digital experts for our clients, a question we are often asked is, “why isn’t our company website driving traffic?” We love when our clients ask this question for two reasons: They’re thinking...
View ArticlePhilosophy Communication Launches “Shaping Thought” Podcast
Marketing agency shares stories of how brands can act, align, and adjust for stellar market positioning Colorado-based marketing and public relations agency Philosophy Communication launched its new...
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Why It Worked: A Client Success Story in Action
We often recommend to our clients the value of running a strategic and integrated marketing campaign. What we find in our conversations however is that many clients don’t quite understand the scope of...
View ArticleGenerational Marketing: What the Heck Is It?
When it comes to a great marketing plan, it’s safe to say that there’s not a “one size fits all” approach. When Philosophy is in the beginning stages of crafting these types of plans with our clients,...
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25 Ways to Improve Your Conversion Rate With Little to No Money
A good marketing partner should help you create regular traction to lead prospects to the business door and get them to knock. Then, it’s your job to invite them in (secure a conversion). However,...
View ArticleHow to Survive a Social Apocalypse: Four Tips to Handle a Social Media Crisis
If kids start eating your detergent pods as part of an internet challenge, you mistakenly post a photo to promote clothes that comes off as more than a bit racist, or your flight crew is caught (on...
View ArticleFour Common Marketing Myths You Should Stop Telling Yourself
At Philosophy, we hear a lot from our clients about things they’ve read, heard, or seen in articles or from other colleagues. Some are legit concerns and others are just plain false. So, we want to set...
View ArticleWhy Can’t People Find My Business Online?
Over the past few months, we’ve focused on several content pieces that answer one of the most common questions we hear from clients: why can’t people find me online? Meaning their business, of course,...
View ArticleHow Much Should You Spend on Marketing in 2018?
This question is asked by clients every day. It’s a question as old as marketing itself. What should your business spend on marketing efforts not just in 2018, but in any year? If you Google the topic,...
View ArticleA Post-Black Friday Reflection: An Annoying Flood of Emails or an Opportunity...
After the Thanksgiving madness, many consumers welcome the kickoff of the holiday season with Black Friday deals and discounts from their favorite retailers. And the “buy now” message continues through...
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How to Handle Constant Interruptions in the Workplace
Have a Sec? ”If you ask people where they work the best, they rarely say the office” — Jason Fried “The modern office has become an interruption factory. You can’t get work done at work anymore.” –...
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Branding Due Diligence
If you work in the business world long enough, it’s likely a competitor or a strategic acquirer looking to fill a specific gap in their portfolio of companies will buy your company. Or, your company...
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What Does the Word “Is” Really Mean?
Most of my colleagues at some point have heard me say, “words have meanings.” Those of us who were adults during the Clinton presidency (yes, I was, and yes, I’m dating myself) likely remember...
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How to spark creativity with nature
Published in ColoradoBiz Magazine Present day workplaces have a tendency to be hectic and jam-packed. In marketing or public relations, every position has the opportunity to be creative in their own...
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How to write a positioning statement
I was conducting a brand audit session recently to help a group compose their first positioning statement. I quickly realized that the group thought a positioning statement and mission statement were...
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Promoting a company award
Published in ColoradoBiz Magazine By Jennifer Lester The first step: Think three Awards. Winning them can be expensive, labor intensive, and sometimes an exercise in extreme perseverance accompanied by...
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If you must call a meeting, make it count.
Don’t waste everyone’s time with one of these mistakes. Meetings are incredibly expensive. The next time you’re in a meeting, mentally add up the hourly rates of everyone in the room. Then factor in...
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What’s wrong with the RFP process — and how to fix it
Published in Denver Business Journal If you’ve ever written and managed an RFP (request for proposal) to choose a marketing and public relations firm as agency of record, you may not be aware of some...
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Warning: Competitor Distractions Ahead
Being obsessed with your competitors’ activities can be a bad thing. When you work in marketing or product management, detailing what the competition is saying about their products and services as well...
View ArticlePhilosophy Communication takes home gold.
The PRSA Colorado Gold Picks Ceremony was held on Thursday, May 9th. We are ecstatic about being one of the top winners of the night. It’s truly an honor to be recognized by our peers in the industry....
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